Marketing and CRM
Templates, campaigns and sending
Write once with tags, preview as the reader sees it, and understand who receives a send.
A template is written once and reused; a campaign copies it and goes out to one or more segments for one fixture. Flows send by themselves when something happens.
Writing
- The builder stacks blocks: heading, text, image, event card, buttons, RSVP, ticket.
- Your crest and sign-off are Header and Footer templates every mail points at.
- Tags fill in the fixture and the person:
{{ event_name }},{{ first_name | guest }}… - Preview shows it for a chosen fixture and reader; Send test to myself goes through the real path.
- Attachments: up to 5 files, 5 MB each and 7 MB together.
Who receives it
| Held back | Why |
|---|---|
| No consent | Only contacts who agreed are written to |
| Suppressed | A hard bounce or spam complaint |
| Smart sending | Messaged in the last 16 hours |
| Quiet hours | Nothing goes out between 22:00 and 08:00 |
For gate times, parking or a changed kick-off, switch on Everyone in the audience receives it — instructions, not marketing. Mails go from your club’s own address and mail provider.
Results
A campaign’s Report shows sent, opened, clicked (by link) and answered. The click rate is the sturdier number; opens are a trend, not a head count.
The best support in ticketing
A real person on duty, with name and phone on your till and gate screens. On big nights our team is on site.