Marketing and CRM
Segments: lists built from what people bought
Dynamic and static segments, purchase rules and importing people into a segment.
A segment is a named group of contacts. A dynamic segment is a rule; a static one is a list you fill.
Purchase rules
| Rule | Finds |
|---|---|
| Bought a ticket for | Everybody holding a ticket for that fixture |
| Holds a season ticket | Holders of that season ticket |
| Bought a product | Buyers of a scarf, a programme, parking… |
Each can be turned around with is not and narrowed by price category or discount. Rules read the sales directly, so a segment is right the moment a ticket is sold.
Filling a static segment
- Import CSV — first name, last name, email (Slovene headers and semicolons are understood).
- Add contacts — by name, or everybody from another segment.
- Bulk Add to segment / Remove from segment on the contact list.
The best support in ticketing
A real person on duty, with name and phone on your till and gate screens. On big nights our team is on site.