Ticklio at SPORTO 2025: Practical Upgrades for Smarter Fan Experiences

Ticklio at SPORTO 2025: Practical Upgrades for Smarter Fan Experiences

Bywpm

Ticklio, the specialized ticketing arm of the WPM Group, joined SPORTO 2025 in Portorož on 1–2 December 2025. Our goal was simple: meet people, listen carefully, and turn the best ideas into smarter ticketing, access control, and fan-journey workflows.

SPORTO was about conversations and perspective. We focused on networking with clubs, rights holders, and partners to validate where the market is heading—and where Ticklio can remove friction in practice.

Why SPORTO matters

SPORTO connects the region’s decision-makers. Themes that kept resurfacing: the momentum of women’s sport, fan-led storytelling that builds loyalty beyond one-off sales, and the growing role of platforms and data from discovery to the gate.

Who we support

Ticklio is one of the largest ticketing systems in Slovenia by the number of sports clubs we serve. Our clients, among others, include HDD Jesenice, FC Koper, RK Lokomotiva Zagreb, Siliko Futsal (× UFCL), Basketball Club Krka, KK Perspektiva Ilirija, and HZS (Ice Hockey Federation of Slovenia). At SPORTO we also met with representatives from Siliko Futsal to compare matchday realities and align next steps.

What we’re taking into 2026

Three principles guide our roadmap: simplify the stack with one flow from purchase to entry to on-site spend; design for loyalty with season products, bundles, and memberships; and decide in real time with clearer operational signals so teams adjust during campaigns, not after.

What’s next

We’re translating the Portorož conversations into a tighter setup, clearer dashboards, and flexible products that fit day-to-day realities. Planning matches, cups, festivals, or conferences? Let’s align ticketing, entry, and on-site sales on one stable flow.

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